At B2B Agency, we use cookies on our website (www.agency.b2b-fairs.com) to enhance user experience, improve site performance, analyze traffic, and deliver more personalized content and services.

This Cookie Policy explains what cookies are, which types we use, for what purposes they are used, and how you can manage your cookie preferences.

By continuing to browse our website, you acknowledge and accept this Cookie Policy.

1. What Are Cookies?

Cookies are small text files placed on your device (computer, tablet, mobile device) when you visit a website. Cookies enable websites to:

• Store information about your usage and interactions,
• Remember your preferences and settings,
• Improve website functionality and performance,
• Provide more personalized content and advertisements.

2. Types of Cookies We Use

2.1 Strictly Necessary Cookies

These cookies are essential for the basic functioning of the website. They enable core features such as page navigation, security controls, and form submissions. These cookies cannot be disabled through standard cookie preference tools.

2.2 Performance & Analytics Cookies

Performance and analytics cookies help us understand how visitors interact with our website, for example via tools such as Google Analytics. They are used to:

• Measure visitor numbers and traffic sources,
• Analyze which pages are most or least popular,
• Improve overall site performance.

The data collected through these cookies is aggregated and does not directly identify individual users.

2.3 Functional Cookies

Functional cookies allow the website to remember your preferences (such as language, region, or previously selected options) and provide enhanced, more personalized features.

2.4 Advertising & Marketing Cookies

(Require explicit consent)

These cookies are used to:

• Deliver personalized advertisements based on your interests,
• Measure the performance of marketing campaigns,
• Support remarketing activities on platforms such as Google Ads, Meta Ads, and LinkedIn Ads.

3. Purposes of Using Cookies

We use cookies for the following purposes:

• Ensuring the basic functionality and security of the website,
• Maintaining secure login sessions and user authentication,
• Analyzing website traffic and user behavior to improve our services,
• Enhancing user experience and optimizing content,
• Measuring and improving the effectiveness of advertising activities (with consent where required).

4. Third-Party Cookies

Our website may use cookies set by third-party service providers, including but not limited to:

• Google Analytics
• Google Ads
• Meta (Facebook / Instagram) Pixel
• LinkedIn Insight Tag
• Embedded media players such as YouTube or Vimeo

These third parties have their own privacy and cookie policies, which apply independently of this Cookie Policy. We recommend that you review the relevant policies of these providers.

5. Managing Cookie Preferences

You can manage or disable cookies through your browser settings. Depending on your browser, you may:

• Allow all cookies,
• Reject all cookies,
• Allow only certain categories of cookies,
• Delete existing cookies from your device.

Typical browser paths include:

• Chrome: Settings > Privacy and Security > Cookies
• Firefox: Options > Privacy & Security > Cookies
• Safari: Preferences > Privacy > Cookies
• Edge: Settings > Site Permissions > Cookies

Please note that disabling some cookie types may affect the functionality and performance of the website.

6. Cookie Retention Periods

• Session cookies: Stored only for the duration of your visit and deleted when you close your browser.
• Persistent cookies: Stored on your device for a predefined period (typically between 1 day and 24 months), depending on their purpose.
• Third-party cookies: Retention periods are determined by the relevant third-party providers.

7. Protection of Personal Data

Personal data collected through cookies is processed in accordance with:

• KVKK (Turkish Personal Data Protection Law),
• GDPR (General Data Protection Regulation),
• B2B Agency’s Privacy Policy.

For more detailed information on how we process and protect your personal data, please refer to our Privacy Policy.

8. Contact

For questions regarding this Cookie Policy or your personal data rights, you may contact us at:

E-mail: agency@b2b-fairs.com

Website: www.agency.b2b-fairs.com

This Cookie Policy may be updated from time to time. The most recent version will always be available on this page.